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Get more out of your content: Join us to learn how

Are you aware that cutting-edge Pharma companies are using new content strategies to reach HCPs? They are adapting because the customer journey has changed dramatically. 

The new generation of HCPs are digital natives (aged 30-50) who spend about 40% more time online for professional purposes. Also, they are very open to receiving valuable information from Pharma - but on their terms

This means content that can be accessed when and where they want it and through the channels they prefer. Modular content is one of the approaches that agile Pharma companies are using to meet the needs of this new generation of HCPs. 

In our webinar, we will share best practice strategies for modular content. Topics touched on will be:

  • Why Pharma companies need to think modular to adapt quickly to ever-changing customer demands 
  • How modular content can be leveraged to transform segmentation and personalisation
  • Ways to improve brand consistency and confidence in the reuse of materials
  • How to collect data in a way that is well-received by the customer while creating a real business impact



Register for the webinar

Speaker:

Alejandra P. Betancourt

Director of Customer Engagement

Alejandra P. Betancourt

Alejandra is Anthill’s senior point of contact for the management and development of key accounts.

She has a strong background in consulting and training initiatives in the pharmaceutical industry and has extensive experience in marketing and strategic planning for brands at all different stages of their life cycle.

Speaker:

Tor Kristensen

Chief Technical Officer

Tor Kristensen

Tor has expertise in working with complex processes and standards across multiple platforms and devices.

He helps keep Anthill at the cutting edge of development practices, while identifying and promoting techniques and libraries across creative and development groups that improve our ability to tell clients' stories.

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Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout.

Static text

Author name text

Position text

Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout.